Smirnoff Smash

Transitioning from successful indie agency to a global well known agency was the wildest of times. Walking into the VML office for the first time was shocking. It was so big! And then to get assigned Smirnoff Smash on day 1??? I was so unprepared to be handed such an incredibly huge client so quickly! But that’s what VML is hired to do. Create kick ass content for globally recognized brands. So, I had to put on my I know exactly what I’m doing face and remind myself often that I was chosen for this job for a reason. This project had some lead time to it, so my boss asked me to iterate. So I did. For. Weeks. It was my crash course in more complex particle systems as well as working on teams with talented 3D motion designers. This is a project that may not have won a cabinet full of awards, but it’s #1 in my heart, forever.

Motion Director: Carson Catlin

Motion Designer: Meghann Kennedy

Agency: VML