Gerber Gear

While I was at Swanson Russell, the outdoor rec clients were plentiful. And I…am not an outdoor rec person. I don’t like being outside and I certainly am not “handy”. But, after working on Gerber Gear product videos for 2 years, I can at least tell you what the bells and whistles mean!

Before coming to Swanson Russell, I wasn’t an editor. I hadn’t ever opened Premiere before! But part of being at SR was learning how to be both a proficient motion designer AND video editor. The Gerber Gear projects really helped me become better at both skills. I had already really enjoyed motion tracking. But some of these shots? It made me get creative and better in my skills. I look back on this series with great pride.

Creative Director: Greg Wiley

Art Director: Justin Young

Senior Designer: Lindsay Faber

Copywriter: Paul Rankin

Editor/Motion Designer: Meghann Kennedy

Agency: Swanson Russell