Colgate-Palmolive: Selected Works

The biggest highlight of my career is the work I was able to create for both Colgate and Fabuloso. At the time of starting on both of these clients, I was about 8 years into the industry and had never been given the reigns to create motion brand standards. I had just come off of a 6 month stint working with the Wendy’s team, who really taught me how to create social content at volume in a way that was efficient AND creative. When I was given the Fabuloso project that allowed me to create motion work for them for the first time, I knew I was ready. What came out of it was months of me constantly being impressed with the work that the creative team was providing me and being full of gratitude that they gave me so much slack to explore making the lil Fabuloso bottles come to life. Like, come on. A Love Island themed announcement for the watermelon scent? Iconic.

After honing in on that silly energy, I was able to create content for Colgate Toothpastes as well, which was the same team and same silly energy that I’ve tried to bring to any project that needs a little goofy moment without sacrificing quality.

Motion Designer: Meghann Kennedy

Agency: VML