PERC: Bolo Beer Co.

Okay, so hear me out. The Propane Education and Research Council on paper doesn’t sound like much fun. Unless your name is Hank Hill. And while at Swanson Russell, I started calling myself Hank Hill. So, yeah, I really enjoyed creating content for the brand.

PERC’s testimonial initiative was the best way to get people interested in switching to propane. Instead of doing badly lit, badly captured interviews, Swanson Russell pulled out all of the stops to make sure we were making content that not only spoke to the helpfullness of propane, but to the cool things you could do with it. Like maybe…open up a brewery and use propane alone.

I didn’t know much about beer before starting this project. And wow. Did I learn SO much. The guys at Bolo Beer Co. were incredibly giving with their time and their experience. What I was able to create is my personal magnum opus. I spent weeks perfecting the edit and the color. I am endlessly grateful to have been Hank Hill for a time.

Editor/Color Correction/Motion Designer: Meghann Kennedy

Agency: Swanson Russell